Releasing albums and sitting waiting for royalties to roll in has been the business model since the 1950s. I think this is a sign of change evident in the world as we enter 21st century, and quite frankly, it's about time! Almost every other industry has had to diversify to integrate with and use technology to their gains, and music should be no different. Is that so hard to understand for the music business? The second point is crucial: you've just got to offer stuff in the form that punters want. According Microsoft gaming chief Robbie Bach, more than 60 million tracks were downloaded for Rockband, Guitar Hero and Lips over Xbox Live in 2008. They want interactivity, add-ons, special content and video games. They just don't want to buy CDs or single tracks anymore. Secondly, it proves the consumer is still interested in paying for music. Putting out the game cost Aerosmith nothing more than their signature, agreeing to allow Activision to use their music. First off, Guitar Hero: Aerosmith is nothing more than a "greatest hits" montage for the band, with a bunch of indy band songs sprinkled in for variety. The revelation recently came from Activision chief executive Bobby Kotick and it unscores a number of really interesting points. It was recently revealed that rock gods Aerosmith have made more money off of their crummy co-branded version of Guitar Hero (I say crummy because reviews of the game have been lackluster) then they have on any album that the band has released to date.
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